| Website writing must take in the entire scope of | | | | better be more information on page 279! |
| your site. You have to consider ease of navigation | | | | It's even more so with a web site. More pages will be |
| and take in all aspects of the design of your site. | | | | added as time goes by. Certain pages will link to |
| Intricately weave text and format into the page. | | | | others, and they must be easy for your readers to |
| As the website writer you must set aside time to | | | | find. |
| think deeply about what you see. Do not just gloss | | | | Lets say you wrote on a web site about soccer, the |
| over the site. Drill down deep and consider yourself a | | | | beautiful game. |
| website visitor. These two components must capture | | | | Soccer players, rules of the game, equipment... |
| your visitor. | | | | everything will be about soccer! Now it's time to |
| Good Informative Content | | | | create new pages about famous soccer stadiums. |
| It sounds so difficult to write good informative | | | | Don't forget to update your Index Page or Site Map |
| content. As a web writer you must make it happen! | | | | with easy to follow links. |
| Web surfers are your customers. As a web site | | | | Effortless Navigation |
| content writer the best way to stay in business is to | | | | Within the structure of your existing web pages, add |
| provide something of value to your customers. On | | | | good purposeful in-text links. This will fulfill your |
| the Internet, that something is appealing, | | | | readers and the search engines in a big way. |
| well-designed information. | | | | Your web site is made up of text, links, and images. |
| Let's look at an off-line writing example, thecatalogue. | | | | Your readers will not see your pages as isolated |
| Most businesses have them in one form or another. | | | | features. They will not notice your content first and |
| If you compare the structure of a detailed catalogue | | | | then go on to check out your site design and |
| to web writing, you'll discover a few things that are | | | | pictures. |
| the key to success. | | | | Your visitors will instantly be impacted by your |
| Catalogues grow to be hundreds of pages. | | | | complete site. It is up to you to make it an enjoyable |
| Cross-referencing from one page to another is | | | | visit. Consider the features, the stunning design, and |
| frequent. On the web we use hyperlinks. Changes | | | | the well planned linking structure. Keep your website |
| made to one section often impact another section. If | | | | as user-friendly as possible. |
| you write "see pg. 279 for more information," there | | | | |