| Kenya has put herself in a strategic position for | | | | Kenya. It is also likely that sports analysts will be |
| marketing as stop over point for South African | | | | keen to see the new crop of athletes come to the |
| bound world cup teams. The announcement that the | | | | scene and of course the replay of rivalry between |
| country will be hosting the 2010 African athletics | | | | Kenya and Ethiopia. This will present an ideal |
| championship has put the country in an ideal position | | | | opportunity of showcasing the country as a stopover |
| to market itself. | | | | en route to South Africa. |
| The African athletics championship are held in early | | | | Two of Africa's soccer powerhouses Nigeria and |
| May, just before the conclusion of world leading | | | | Cameroon have preferred to use Nairobi as a base |
| soccer leagues. That means that when they are held | | | | before major tournaments. But the catch will be the |
| in 2010, the national teams will be preparing to | | | | other world beaters, from South America and Europe. |
| convene in camps before traveling to South Africa. | | | | Just before the last world cup, the practice camp of |
| The event is covered live by most television | | | | Brazil national team in Switzerland generated so much |
| networks, hence publicity will be assured. | | | | interest that every minute of their practice sessions |
| With only a little marketing, the country can be able | | | | was beamed worldwide. |
| to showcase its venues as ideal for practice ahead of | | | | With their tradition of winning cups outside Europe, |
| the games in South Africa. Kenya enjoys almost | | | | Brazil will definitely begin as favorites to win the world |
| identical climatic conditions with south Africa, though | | | | cup in Africa. Wherever they go to pitch camp in |
| the later can be colder especially in winter. It has | | | | Africa, they are likely to stir much more interest than |
| excellent infrastructure both in transport networks | | | | they did in the last world cup. It will be in the interest |
| and communication. | | | | of the host country to attract the best country in |
| Apart from the known soccer stadiums, institutions | | | | soccer for obvious reasons. |
| and clubs in Kenya have excellent pitches that can be | | | | Kenya has already made a name over the years as a |
| used for soccer practice. The stadiums that are | | | | stable and developed country by African standards. |
| normally used for hockey, rugby and cricket if | | | | Outside South Africa, the country has a head start |
| converted to temporary soccer pitches will make the | | | | as an optional practice site due to its weather. With |
| teams wishing to train in Kenya have a wide variety | | | | the new strategic opening for publicity, the country |
| to choose from. | | | | should aim to attract only the top guns in the world |
| Kenya is an athletics powerhouse. It is unlikely that | | | | of soccer. |
| any team in Africa would want to miss the meet in | | | | |