| It is estimated that in Europe alone, the digital | | | | and developed a piece of software that enables |
| signage market will be worth $1 billion by 2011, this is | | | | anyone to create professional media content for their |
| nothing compared to the USA market who are | | | | promotions. |
| streets ahead. | | | | Once the user has created their own media content, |
| America leads the way in digital advertising, providing | | | | the user can either send the information over the |
| many businesses with company signs to even video | | | | internet so that the advertisements go live |
| walls that span the sides of buildings. | | | | immediately, or alternatively schedule the adverts to |
| When you were last at a bus terminal or airport, did | | | | start on a particular date at a particular time, ensuring |
| you see an LCD TV that was being used to give | | | | that the Marketing department can monitor the sales |
| passenger information. The answer is a definite Yes! | | | | for the actual product. |
| Digital signage will be like the Gold rush era, this is the | | | | Once the information is sent via the internet, it is |
| boom industry. As the technology advances, the | | | | received by the computer that is housed in the LCD |
| software that controls the advertisements becomes | | | | enclosure along with the LCD TV and is then |
| more complex and sometimes confusing. | | | | uploaded to the LCD display, the display can be in |
| More and more businesses are using standard LCD | | | | either portrait or landscape position, the information |
| TVs, but the problem is how would you protect | | | | can be sent to a group of displays with a total |
| them from vandalism, theft and the weather (if the | | | | number of 1,000 displays. |
| unit is going outdoors)? | | | | The cost savings are huge: 1. No burning media |
| There are several solutions out there, from | | | | content CDs 2. No posting CDs to multiple store |
| companies who manufacturer signage solftware to | | | | outlets for public release 3. Hugely reduced man |
| companies who manufacture units that are | | | | hours to create professional media content |
| weatherproof and vandal proof, these are normally | | | | This can all be done in a mater of minutes, this will |
| installed in tube stations and soccer pitches. The LCD | | | | save businesses hours and sometimes days in getting |
| enclosures allow anyone to install a LCD in any hostile | | | | the actual media to the store for public release. |
| environment. | | | | This demonstrates how powerful digital advertising is |
| Now imagine, if you were the Marketing Manager for | | | | and how it can help almost any business increase |
| a major retailer and you wanted to get a video out | | | | sales, no longer is digital advertising systems |
| to your 200 stores all over the USA to promote a | | | | restricted to the Blue Chip Corporations, if a business |
| new product, how would you do it? How long would | | | | can afford $2,000 they can now compete with the |
| it take to plan and implement? | | | | large multi-national corporations on a level playing field. |
| Would you like to know how to do it in less than 2 | | | | Computer Security & Solutions have developed a |
| hours? That it is delivered to each store! | | | | piece of digital advertising software that is childs play |
| A specialist digital signage software company | | | | to use. This goes hand in hand with the LCD |
| partnered up with a manufacture of LCD enclosures | | | | enclosures that they manufacture. |