| Signs are all around us and they are instructing us to | | | | to charity projects such as the devastation of Haiti, |
| do something, whether we agree or not sometimes | | | | they can also be used to congratulate a colleague |
| we have to comply. From street signs to dynamic | | | | who has won a major project or secured a new |
| signs they are getting us to do something. | | | | contract. |
| From road signs that are coloured red in the United | | | | Digital signage can be used for: |
| Kingdom command you to do something, such as | | | | - Notifying staff if a products quantity dips below a |
| "Stop" and give way to other vehicles. A green | | | | certain number |
| traffic light means go and so on. | | | | - In call centers when they are inundated with calls |
| Like road signs digital signage is used to show us the | | | | DS can be used to instruct staff to delay lunch |
| difference between a Latte and an Americano in a | | | | - SD can be used to inform staff the car park is full |
| café, again it is used in sports retailers to | | | | and redirect them to an alternative. |
| show the winning team playing soccer, football or | | | | - It is also used for delivering new staff training |
| rugby then linking nicely to current promotions on the | | | | So as you can see from the above information they |
| relevant sports strips. These signs have one thing in | | | | are all signs from road signs to retail outlets they are |
| common they are telling you "to buy our products". | | | | all asking for our co-operation. Some like speeding |
| However there are occasions they are not used in | | | | signs we reluctantly comply with, but if we ignore |
| this way...when they are used for internal corporate | | | | them the consequences are too large. |
| communications, such as encouraging staff to donate | | | | |