| Your store front window is a great catalyst for | | | | more effective if you have multiples to create a |
| communication between you and your customers | | | | theme. For example, you could dress three or more |
| whether you're store is open or not. Your window | | | | mannequins, depending on the space, and line them |
| display can be very effective with the use of | | | | up at a slight angle. Having them all look identical or |
| mannequins. Mannequin displays help to convey a | | | | almost identical could grab some attention. |
| personal feeling to your prospective customers. A | | | | Most of the time, you should concentrate on |
| mannequin personalizes a display. People can more | | | | conveying a feeling of movement in the display. Body |
| readily identify with the style and personality of your | | | | language can easily be imitated to portray a feeling or |
| store if they have something tangible like a | | | | situation. If you're selling children's clothing, you can |
| mannequin to connect with. | | | | use child mannequins. One example of creating a |
| Use your mannequin display to create a mood in your | | | | situation would be to have a little boy mannequin |
| store or front window. You can create a sporty | | | | offering a little girl a bouquet of flowers. She could |
| atmosphere with the use of poseable or mechanical | | | | have her head down, hands behind her back, and one |
| mannequins. For example, you can have a mannequin | | | | foot turned slightly inward. This shows a very cute |
| scoring a soccer goal. With the use of some wire, | | | | scene that gets the attention of parents shopping at |
| you can suspend the player in the air. Other player | | | | your store. The little girl shows shyness and you can |
| mannequins can communicate a feeling of desperation | | | | easily imagine her moving to that position when |
| as they attempt to block the kick. What this | | | | offered the bouquet. That's really what you want to |
| accomplishes is a feeling of movement in your | | | | concentrate on. It should be easy for onlookers to |
| window. It's not the same old boring mannequin | | | | quickly imagine events leading up to whatever pose |
| standing, facing forward, doing nothing. Suddenly | | | | you choose. |
| you've created a really dramatic scene that attracts | | | | You can use your imagination to come up with a |
| a lot of attention and fuels the competitive spirit of | | | | scene that's unique to your store. Keep emotion and |
| your customers. | | | | movement in mind as you design your display. Each |
| You may want to display a feeling of high fashion, | | | | mannequin should be uniquely positioned to convey a |
| city life. Here you can really use the latest in fashion | | | | meaning or feeling to people passing by. You may |
| on your mannequins. You can use jewelry, | | | | even decide to move the mannequins a little bit each |
| sunglasses, hats and shoes to promote multiple items | | | | day to show events leading up to a grand finale. |
| at one time. Be careful not to stage your mannequin | | | | Whatever you choose, have fun with it and change |
| just facing front and center. This could easily be | | | | your displays often. You'll keep customers interested |
| passed by without being noticed. You can use | | | | and entertained. |
| mannequins facing front, of course, but it's really | | | | |