| Have you heard of Hurricane Marketing yet? Well, | | | | Marketing and you need this in your business to win |
| that is because I just made it up. But let me explain | | | | markets, crush the competition and create change in |
| to you what it is. You see, some marketing | | | | your market sector. |
| consultants talk about; The Perfect Storm of | | | | You see the Hurricane Marketing Plan was born out |
| marketing. What they are saying is that smart | | | | of the ultra-successful Secret Bonzai and Blitz |
| marketing is really a multiplicity affect of all your | | | | Marketing Plan, which I created in the late 1980s. |
| combined marketing efforts; everything from signage | | | | Hurricane marketing is literally sending out teams of |
| and location to word of mouth Buzz and referrals. | | | | people to promote your product and service to |
| This makes a lot of sense right? | | | | every potential customer or client whether |
| Sure it does, but let's take this one step further and | | | | commercial or consumer and doing so at Soccer |
| talk about the new paradigm of Hurricane Marketing; | | | | Fields, businesses and even homes. Blanketing the |
| a flurry of marketing efforts and a storm surge of | | | | coastlines with a sea fury of Hurricane Force and the |
| activity. The winds of change are upon us and we | | | | power of presence to drive your business to |
| are talking a high-level category of strategic planning | | | | success. You will be hearing more about Hurricane |
| here. What we are talking about is the new | | | | Marketing in your future, but better get on the ball, |
| innovative and future of Marketing; I call it Hurricane | | | | as your competition will too. Consider all this in 2006. |