| Just because there is a recession and you have to | | | | a recessionary period you find yourself clipping more |
| cut advertising costs does not mean you should | | | | coupons or shopping the ads? If so, you are not |
| become totally invisible to your clientele. If you stop | | | | alone as Chris' research indicated. What can you as |
| advertising in all the places that your customers | | | | an entrepreneur do when you have to choose |
| expect to see your business name and logo, it will | | | | between paying the rent and advertising? Well, you |
| have an effect on your business and it probably | | | | have to pay the rent, but you can change the |
| won't be a positive one. | | | | frequency of your advertising or you can try |
| Not long ago, Chris Crum Editor of | | | | something new, less costly. |
| SmallBusinessNews, an awesome online Ezine that I | | | | Perhaps, take some extra time and hit the local |
| read religiously makes a rather interesting and | | | | soccer fields with coupon flyers or canvas a couple |
| intriguing statement: "Lack of Advertising Reflects | | | | of higher-end neighborhoods within a 5-mile radius of |
| Poorly on Your Business." The questions are; how | | | | your store with coupons and a quick personal chat. |
| much, and is Chris Crum correct? You see, I believe | | | | But whatever you do, you must not become invisible |
| he is and although I never really thought about it, as | | | | or your customers and potential customers will think |
| a customer, I know I would notice if a business that | | | | that you are going out of business. If you stop your |
| I regularly patronized stopped advertising; how about | | | | advertising and marketing it sends the wrong |
| you? | | | | message. So, please consider this, your business |
| Additionally and perhaps you have noticed that during | | | | might depend on it. |