| Currently, the human eye is capable of processing | | | | not be a surprise to have a girl trying out an outfit |
| different images simultaneously. So while a car driver | | | | digitally, comparing notes with her best friend and |
| is listening to his audio message on the cell phone, he | | | | also having the information recorded online for the |
| is keeping an eye on the next signal, watching a | | | | next visit to the store! Interactive digital signage is |
| digital signage change multiple images across the | | | | being predicted as the future of this industry. |
| street and he also has time to take a quick look at | | | | Meanwhile, consumers are being informed on big |
| his watch! Phew! This could be too much just about a | | | | screens just about anything that they need to |
| decade ago. But today the gurus of the latest digital | | | | know-from blue chips on NASDAQ, who scored the |
| signage industry are angling at introducing applications | | | | winning soccer goal, the rock concert at the Super |
| related to gaming consoles, cell phones with | | | | Bowl or simple screening of latest fashions. |
| one-touch technology and Xbox 360 upgrades. These | | | | Using digital signage is quite useful. |
| are just a few of the newest areas where digital | | | | It is convenient |
| signage can be sued effectively. Across | | | | It saves space |
| techno-savvy Europe and North America, people are | | | | Content can be exchanged quite easily |
| visually challenged to growing features available on | | | | It creates more profit than conventional sign boards |
| monitors at home and in public. | | | | It is a complete package with eye catching features |
| Digital signage has come of age in some countries | | | | and real time information |
| and in some it is being introduced with success. | | | | Narrowcasting, Screen media, Digital media networks, |
| Companies selling out screens have all whether | | | | Digital out of home (DOOH), are some of the terms |
| models for use on super highways, kiosks, airports, | | | | for it. Content play back and its management play a |
| railways, soccer stadiums, the Super Bowl and | | | | huge role behind the success of this devise. Digital |
| shopping malls. Not only advertising companies but | | | | signage interacts with cell phones also. It can be |
| even small stores have found multiple applications to | | | | updated via SMS or through Bluetooth. Today one |
| target consumers. The latest being touchscreens | | | | can simply buy one that is suitable for enhancing |
| where consumers can do visual shopping too. It will | | | | business. So, who needs an advertising agency? |