| ext"> | | | | product, why should someone buy you as against |
| In marketing, there is what is called the Unique Selling | | | | the other person? To be more precise, what truly is |
| Proposition (USP). It is a major tool at the disposer of | | | | unique and special about you that no one can resist? |
| the marketer in order to differentiate and position | | | | The number of possible USPs is virtually innumerable, |
| itself effectively from its competitors. Some | | | | but itâs your onus to identify which it is that |
| marketers position their products on the bases of | | | | you possess. And when you find it, maximize it to |
| price, durability, quality, user friendly and so on, as its | | | | the brim. Now, your potential is your USP. It is your |
| USP. | | | | unique strength, gift, and talent, which no one can |
| What about you as a person? What sets you apart | | | | take from you in the market place. It is really what |
| from others? What is your âarea of | | | | sells you. It speaks for you even before you talk. |
| excellenceâ? If you were to be viewed as a | | | | |