| Seems everyone, including chiropractors, are | | | | because of the relationship you create with them in |
| wondering whether Tony Soprano got whacked or | | | | your chiropractic marketing. And, one of the absolute |
| not. I guess it's a bit of an odd topic to chat about in | | | | best ways to do that is to slowly reveal bits and |
| an email really dedicated to chiropractic marketing; | | | | pieces of your personal life in your internal |
| but, regardless, I'll tell you what I think in a second. It | | | | chiropractic marketing. Yes, I said "reveal your |
| shouldn't surprise you that there's a fantastic | | | | personal life". |
| chiropractic marketing lesson we can glean from the | | | | Remember, people want to know they are being |
| Soprano's final episode. After all, David Chase | | | | treated by someone who is just like them - a regular |
| (mastermind behind the Soprano's) is a true | | | | person. By showing a picture here and there, in your |
| marketing wizard. Let's look at what Mr. Chase did | | | | chiropractic marketing, of your recent vacation or a |
| leading up to the finale to create such a loyal | | | | family barbeque; or by talking about your daughter's |
| fan-base, and how you can apply the same principles | | | | recent kindergarten graduation or son's 50th soccer |
| in your practice to create a new patient frenzy | | | | goal, you'll create a bond with your patients. And, |
| (excited, new fans) and near-perfect patient | | | | that bond, along with new and exciting programs, |
| retention (your own loyal fan- base). | | | | packages, etc. in your office, will keep your patients |
| First, the writers behind the Soprano's always kept | | | | coming back and "tuning in" to see what's next. |
| us wondering what was coming next: who was going | | | | Lastly, the Soprano's attracted so much attention |
| to get "pinched", who was going to turn rat, who | | | | because the writers created a show that was unique, |
| was going to defect to another family, what new | | | | different, and... even... remarkable. And, as Seth Godin |
| filthy act Tony was going to commit, etc. And,. it's | | | | talks about in his best-selling book, Purple Cow, the |
| that "what's next" perspective that we all had that | | | | remarkable is what gets talked about and creates |
| kept us coming back and tuning in week after week. | | | | word of mouth marketing. The ordinary gets none of |
| So, how can you create that same type of loyal | | | | that. So, if you want to create a buzz about your |
| perspective in your practice, with your patients? | | | | office be remarkable; be worthy of of being talked |
| Simple. ALWAYS keep things fresh, exciting, and | | | | about, especially with your chiropractic marketing. Be |
| new. In other words, don't ever bore your patients. | | | | different. Be unique. Stand out. |
| They should always be thinking to themselves I can't | | | | Don't allow your office to be viewed as a commodity |
| wait to see what my doctor does next in the office. | | | | - simply providing the same old chiropractic care |
| What's the next fun office event? What's the next | | | | every other doctor in your area is providing. Think |
| exciting chiropractic marketing promotion? | | | | about it... The television show graveyard is packed |
| What's the next new and unique service? What's the | | | | with me- too shows that weren't bold enough to |
| next cool retail item? Remember, by nature, people | | | | stand out from the crowd of ordinary television |
| want to know what's new, so be sure you can | | | | programming, and because of that, nobody noticed |
| answer them in a way that keeps them coming back | | | | them. Same fate for a lot of chiropractors. Anyway, |
| for more. SIDENOTE: This is why I highly recommend | | | | even though (as a fan) I personally wasn't thrilled |
| you regularly ask yourself the question, "What's | | | | with the last episode of the Soprano's, as a |
| Next?". It will keep you thinking ahead with your | | | | chiropractic marketing educator I loved it. So, the big |
| chiropractic marketing. Second, the writers routinely | | | | question on everyone's mind... What do I think |
| gave us a glimpse into the different characters lives, | | | | happened to Tony at the end??? Did the guy who |
| especially Tony Soprano's. The value of this: | | | | walked into the bathroom come out and whack em? |
| relationship-building. As I discuss in the Chiropractic | | | | Did the truck driver guy in the booth whack em? Did |
| Patient Retention Formula, patients will come to your | | | | they all live happily ever after? What? Well, I'll tell you |
| office for the benefits they believe they can reap | | | | exactly what I think happened to Tony. |
| from your care, BUT they'll stay patients with you | | | | I think he... |