David Beckham 'Unveiled'

David Beckham was officially 'unveiled' at MLS side LAreputed earnings; his close-season form for club and
Galaxy this week.country; and even the health effects of the
An unveiling surely is a surprise; the revealing ofcommute from across the Atlantic for international
something behind a shroud of secrecy, as when anduty - has been covered by the media.
artist 'unveils' their new painting at an exhibition, orDespite all the cricket and tennis, this has been the
when Seb Coe unveiled the logo for the 2012sports story of the summer. And so his 'unveiling'
Olympics. Sometimes, plans are 'unveiled' by politicianswas an entirely expected event. No surprises, no
or businessmen - their strategies laid out for the firstmysteries, and absolutely no secrets revealed. That's
time in front of voters or investors, offering a newno 'unveiling'. If the club had wanted to make a big
direction or a new must-have feature. Apple havesplash by unveiling Beckham then they should have
specialised in 'unveiling' their products in this way.kept the whole thing quiet - if that would have been
But nothing could have been more expected than thepaossible.
arrival of international footballing superstar DavidIf, in front of the world's press, Thierry Henry had
Beckham in LA last week. Every detail of his move -emerged from behind a curtain at the MLS club, now
his bust up with former coach of Real Madrid, Fabiothat would have been an unveiling.
Capello; the size and terms of his new contract; his